Behind-the-Brand is a behind-the-scenes case study of how a design studio rebrands itself. 

Drop Cap Design has built 200+ brands since 2014 and taught its method to 130+ students inside of The Brand Edit. But when it came time to name our own new era, we hit every wall we've ever watched a client hit. So we documented all of it: the real conversations, the strategy calls, the wrong turns, and the decisions that actually shaped our new identity. 

Structured around the same six-chapter framework we teach inside The Brand Edit, it's both an honest look at how the thinking really goes and a live demonstration of the method at work. Whether you've followed The Sunday Edition for years and want to know us on a deeper level, or you're a creative business owner who freezes at the branding process and just wants to watch someone navigate it start to finish, this is the closest you'll get to sitting in the room while a studio brands itself... for $37.

I’ve been loving the behind the scenes for Drop Cap! Super interesting and helpful to hear your thought processes! 

- AGA